Welcome!

This represents a 7-minute investment

of your valuable time.

PROGRAM OVERVIEW: The purpose of our new program, Jump-Start Talk, is twofold:

1. To enable MortgageScholars to create a customized lesson plan tailored to each individual LO’s needs. This adds value to you, the loan originator.
2. To bring measurable additional value to your immediate sales supervisors. Most likely your Branch and Regional manager. And by extension, to your Company. We do that in three ways:
   
   1. Increase the overall value of LO’s who participate. And, yes, you do in fact have a reasonably quantifiable value to your company. Many separate elements go into this of course, but a critical one is production volume. MortgageScholars wants to help you achieve your goals in this regard.
   2. More effectively supplement [not supplant] Branch manager’s ability to train their LO’s.

MortgageScholars currently offers a variety of programs. Three core programs are available on our Class Catalog page while the others are on our optional Premium Class Selection page. A short recap:

1. ‘Mortgage Talk’---consists of over 85 interviews with the premiere top producing LO’s in our Industry.
2. ‘Sales Talk’---offers over 16 interviews with both non-industry experts on a variety of sales topics (such as ACT!) and non-producing nationally known industry sales experts.
3. ‘Mortgage Talk---QUESTIONS’ --- topic-specific questions are individually answered by 6-7 top national producers.
4. ‘Regional Manager Mortgage Talk’---interviews with the top 25 Regional Managers in our Industry [14 currently available. This is an ongoing series].
5. ‘The President’s/CEO’s Corner’ --- rare in-depth interviews with many of the top President’s & CEO’s in the Mortgage Banking industry [1 currently available. This is the start of an ongoing series].
6. ‘The Consultant’s Corner’ --- in depth interviews with top mortgage retail consultants discussing up-to-date issues of interest. This is the start of an ongoing series.
7. ‘Top Performance Mortgage Talk’ --- every LO in our industry had to ‘start somewhere’! Here we give those interested in becoming LO’s an extensive overview of our retail origination industry combined with “the specifics”.
8. ‘Jump-Start Talk’---only available to our larger clients and does not visually appear on our web site

Let’s get to the subject at hand: How did Jump-Start Talk originate? It started with the realization that MortgageScholars had interviewed over 85 top national producers for our core program, Mortgage Talk. Over 85…and counting!

Well, it doesn’t take a brain surgeon to figure out that “that’s a lot of stuff!” Especially since one of MortgageScholars most acclaimed value-added features is our concentration on creating interviews that are in-depth: 45-55 minutes. You really feel like you know that person. That’s good. What is not so good is that in our industry, the retail loan origination business to be specific, non-productive time is really money down the chute.

To be honest about it, that goes for the valuable content you will explore in MortgageScholars. To parody George Orwell’s Animal Farm, “all interviews are equal, but some interviews are more equal than others”. For example, if your primary interest lies in working with ‘affinity’ groups (lawyers, accountants, etc.), you probably will not want to invest a lot of time listening to LO’s who specialize only in Builder business.

Conceptually, that all sounds very nice…and neat. But there is potentially a very real downside to that. We always say that MortgageScholars is in the IDEA BUSINESS. Our value lies in presenting IDEAS, voiced by our interviewees, to you for your consideration. Try what strikes your fancy. Discard what doesn’t work for you. As one highly respected nationally known Regional Manager used to say, “Swipe-n-Adapt!” That means you need to be open to new ideas too. Just remember to keep your eyes on the main prize! One more thing: you can be presented with all the ideas in the world, but if you cannot implement…………well, you may as well get on a tour bus and be a guide.

To bottom line this: MortgageScholars can be of valuable assistance in your journey to success. Not to put too fine a point on it, but no one knows our product better than we do. We are more than willing to recommend specific interviews that we feel will present the best ideas suited to your goals. Hence the JUMP-START…we want you to get a jump on your sales training.

That is but half the equation, however. You know the old computer saying, “Garbage in, garbage out.” We cannot professionally recommend specific interviews until and unless we hear from you directly. So to start this process we will need to know just ‘who you are’. Our questions are pretty basic and to the point.

THE MECHANICS:

1. What we need from you: fill in the on-line web questionnaire. Please invest your time and fill it out completely.
2. Send it to us---just hit the SUBMIT button.
3. You will see below a ‘scratch sheet’ to help you save time.
4. What you will get back from MortgageScholars:
    
   
   1. A customized recommendation from MortgageScholars that best utilizes your available self-improvement training time. We only reply to the e-Mail address you give us.
   2. Our proprietary software program took an enormous amount of time to develop. We tried to go far beyond just sending you back "3 interviews that mentioned the word ‘CONDO’"! To that end...
   3. MortgageScholars will give you specific recommendations in three categories:
       
      
   1. "Exceptional! Classics": we feel that there are 12 specific interviews that virtually everybody needs to entertain. Exceptional interviews by any standard. We will start you off with 3.
   2. "Of Primary Interest": 3 interviews based on your area(s) of interest, deduced from your reply.
   3. "Outside-the-box": 3 interviews that should challenge your basic assumptions. Our way of sticking our nose in your business [professionally speaking, of course]. Our choice.
   4. BONUS--- 1 interview that we promise can change forever how you view creating your own ANNUITY INCOME stream
       
      

The 'President's Guaranty':

1. A moment of truth is called for about now. While SCHOLARIZATION is a very real step forward in your educational journey, only a fool would assign it mythical status and magical powers. As Popeye so eloquently said: "I yam what I yam!" We have taken over 55 of our best interviews to create an initial database. We will aggressively add more quality content on an ongoing basis. That leaves some inevitable gaps: it’s hard to discern a lot of content about areas such as 2^nd homes. Reconstruction loans also comes to mind a I write this. My point is that MortgageScholars is an ongoing, real live ‘animal’. We add content and new modules all the time. Having said that, nothing takes the place of time in building up a useful library of quality interviews. So we can only give you what we have…done with as much care as possible.
2. I, John Ondrick, President and founder of MortgageScholars will make you this guaranty: if you cannot find what you want, call or e-mail me. I am easy to reach. Let me know what you would like to learn. I will do my best to work with you. My sole goal is to satisfy your craving for excellent sales ‘ideas’. You have my personal and professional guaranty on that. After all, I am in the IDEA BUSINESS.

OK…. on to the questionnaire sample sheet below that you will want to review before going to the actual questionnaire:

QUESTIONNAIRE [SAMPLE]:

Instructions:

1. Please answer all questions that apply to your individual situation [i.e. for example, no need to fill in your last three years of origination volume if you were hired in January, 2003].
2. Return to MortgageScholars by hitting the SUBMIT button.
3. Our recommendations will be sent to the e-mail address you gave MortgageScholars…so double-check it for accuracy.
4. Many of you newer LO’s may want to discuss your answers with your BM before submitting.

The questionnaire starts as follows:

1. Name:
2. EMail address:
3. Contact phone number [used in case eMail address has problem]:
4. Company:
5. Branch Manager’s name:
6. Branch Manager’s eMail address [only if readily available]:
7. Regional Managers name [or your BM’s direct boss; need for client tracking]:
8. Month and Year you became a commissioned LO:
9. Do you seriously aspire to manage? Y/N:
10. Please share your volume and units closed for the last three years (as applicable):
1. 2003: ___________ ____________
2. 2002: ___________ ____________
3. 2001: ___________ ____________

[Why do we ask? --- volume/unit figures often give a good idea as to your performance level and can influence recommended interviews].

11. "Where I am today"---please review our general list of 8 areas of concentration. Next to them assign a best guess percentage (%) with respect to income. For example:

1. Realtors---25%
2. Affinity-CPA’s/Attorney’s/HR’s---7%
3. Builder’s/New Homes---15%
4. Condo’s---20%
5. Direct Marketing (Mail/TV/Radio, etc.)—5%
6. Past customer---5%
7. Customer referrals---8%
8. Other (sub-Prime/lots/reconstruction/2^nd Homes)---2%

12. "Where I would like to be one year out"---please list your areas of concentration as if you could literally ‘pre-determine’ the outcome. Assign best guess of how income should match up. For example:

1. Realtors---15%
2. Affinity-CPA’s/Attorney’s/HR’s---20%
3. Builder/New Homes---20%
4. Condo’s---20%
5. Direct Marketing (Mail/TV/Radio, etc.)---10%
6. Past customer---5%
7. Customer referral---9%
8. Other (sub-P/lots/reconstruction/2^nd Homes)---3%

13. "Where I would like to be two years out"---again, please list your areas of concentration as if you could literally ‘pre-determine’ the outcome. Assign best guess of how income should match up. For example:

1. Realtors---8%
2. Affinity-CPA’s/Attorney’s/HR’s---25%
3. Builder/New Homes---25%
4. Condo’s---25%
5. Direct Marketing (Mail/TV/Radio, etc.)---5%
6. Past customer---5%
7. Customer referral---8%
8. Other (sub-P/lots/reconstruction/2^nd Homes)---1 %

14. "OK, John…what happens next? I would like to go to the actual questionnaire and get started". Several things:

1. Go up to your "BACK" button and hit it. Simple enough.
2. Enter your personally-developed data just like the examples above.
3. Hit the SUBMIT button after entering the data and it will be sent to us.

Thank you for your time.